Workshop: Should Your Meeting Have an Expiry Date?
The professional needs and expectations you bring to a conference like Convening Leaders have changed in the last five years.
Your meeting participants’ expectations have changed, too.
And that process is likely to continue and accelerate over the next five years: Just as the financial crash and recovery reshaped meetings and the surrounding economy, meeting organizers will have to be nimble and strategic to take advantage of the economic, social, demographic, technological, and environmental changes in their immediate future.
So while the best, most attentive meeting organizers will see their events evolve, grow, and thrive, anyone who sits still could find out that their programs actually had an expiry date, after all.
Convening Leaders is one of your best opportunities to prepare for that future, and the Mobile Meeting Movement (M3) Road Trip is the best way to prepare for Convening Leaders. Led by Rachel Stephan of sensov/ event marketing and Mitchell Beer of Smarter Shift, this experimental educational session will help you sharpen your focus on the road to Boston, then lay out your conference follow-ups and takeaways on the way home. Brief presentations and active group discussion will run 60 to 90 minutes in each direction.
This unique, learn-as-you-go experience is set up as a mobile learning lab, where you’ll get to share the trip to Boston with friends and colleagues, reduce your travel costs and carbon footprint, and take away valuable knowledge and new ideas.
About The Speakers
Rachel Stephan, president of sensov/ event marketing, a creative boutique-agency specializing in event marketing, channels nearly 20 years of creative advertising experience, social media, web and mobile technology to create, brand and promote engaging, successful event marketing campaigns for national and international conferences.
Rachel has positioned herself as a leading voice in the fields of marketing, advertising and graphic arts. She is a prominent speaker in marketing and business circles, including engagements with Meeting Professionals International (MPI), the Professional Convention Management Association (PCMA). Rachel is fluent in three languages and holds a Master’s degree in Advertising and Graphic Arts.
Mitchell Beer is President of Smarter Shift, an Ottawa-based company that specializes in:
- Online content creation, management, and marketing
- Social media strategy design and delivery
- Sustainability communications
- Low-carbon meeting design
- Conference content capture
Smarter Shift’s predecessor firm, The Conference Publishers Inc., produced online and
printed content for more than 3,000 conferences, in more than 200 communities, and in
From September 2011 through May 2013, Beer was Deputy Director of the Trottier
Energy Futures Project, an effort to map an 80% reduction in Canada’s energy-related greenhouse gas emissions by 2050. Beer traces his work as a renewable energy/energy efficiency communicator to October 1977, when he began a 3½-year assignment as a reporter, Parliamentary correspondent, and eventually assistant editor at Canadian Renewable Energy News.
Beer was founding chair of the GMIC Sustainable Meetings Foundation from 2011 to 2012 and served on the international board of the Green Meeting Industry Council from 2009 to 2011. From 2006 to 2008, on behalf of Meeting Professionals International, he was project manager for a study of the economic impact of meetings and events in Canada. He completed the global Certification in Meetings Management (CMM) in 2003.